Welcome to our universe


Once upon a time...
Since opening her first store in 1993, the idyllic seaside resort of Hornbæk, known for its unique forests and raw beaches, has been a constant source of inspiration for Ilse Jacobsen. Through the years, the company has grown rapidly both at home and abroad, where several of the world's leading department stores has included our brand in their range, which is now sold in almost 30 countries across the world.
The company's DNA and products are based on Ilse's upbringing and life in her beloved Hornbæk, located in Northern Zealand. Hornbæk, with its relaxed atmosphere in scenic surroundings close to forest, water and beach, is popular with the many thousands of tourists who visit the city during the summer months.
The ILSE JACOBSEN HORNBÆK product portfolio is characterized by rainwear, dresses, shoes, accessories and an exclusive beauty series and of course our iconic rubber boots.
The latest addition to the range is the Vov & Vuf series aimed at "man's best friend", which Ilse has made in collaboration with her daughter Natascha.
Ilse's concepts

Blomsten
Our florist shop located in unique surroundings by the sea in Hornbæk, with a wonderful selection of flowers, plants, pots, chocolates, decorations and giftideas inspired by the season.

Kurbadet
Enjoy a relaxing experience in our luxury retreat for welness and massage, in our spa facilities with an outdoor pool right by the sea in Hornbæk.

Vov & Vuf
Our universe of soft, warm and comfortable accessories for our four-legged friends. Clothing, collars and car seats designed with thought, and built to last.